Privacy Policy

This Privacy Policy describes how S. Rays, Inc., doing business as Shady Rays, together with its related companies and affiliates, handles personal data collected through its websites, mobile applications, physical stores, customer support channels, and other services. It applies to individuals who interact with our brand in any capacity, including browsing our online platforms, making purchases, engaging with customer service, or participating in marketing and promotional activities.

As part of normal business operations, we may collect a variety of personal and technical information from users. This can include identifying details such as names, contact information, billing and shipping addresses, email addresses, and account credentials. We may also gather device-related data such as IP addresses, browser type, operating system, and advertising identifiers. In addition, our systems may collect information through cookies, pixel tracking tools, and similar technologies that help analyze user behavior and improve platform performance. Other types of data may include purchase history, browsing activity across our website, interactions with advertisements, customer service communication records, and in some cases audio recordings of support calls or visual data from in-store security systems. Analytical insights derived from this information may also be used to better understand customer preferences and behavior patterns.

Information is obtained through multiple channels. Users may directly provide data when creating accounts, placing orders, subscribing to communications, or contacting support teams. Additional data is collected automatically through digital tracking technologies embedded on our websites and applications. We may also receive information from third-party sources such as payment processors, logistics providers, analytics services, marketing partners, and social media platforms when users interact with our content or services through those channels.

The information collected is used for several operational and business purposes. These include processing transactions, fulfilling orders, providing customer assistance, managing accounts, and delivering personalized shopping experiences. Data is also used to improve website functionality, enhance product offerings, conduct research and analytics, and support marketing and advertising efforts. Additionally, we may use collected information to maintain system security, detect and prevent fraudulent activity, comply with legal obligations, and manage internal business operations such as auditing and recordkeeping.

In certain circumstances, personal information may be shared with other parties. This may occur when users provide consent, when working with affiliated companies, or when engaging third-party service providers who assist with business functions such as payment processing, shipping, data analysis, or marketing. Information may also be shared in connection with corporate transactions such as mergers, acquisitions, or restructuring. Furthermore, data may be disclosed when required by law or when necessary to protect the rights, property, or safety of the company, its customers, or others.

Our e-commerce operations are supported by external hosting and payment infrastructure providers, including Shopify, which is responsible for securely processing and storing transaction-related data in accordance with industry standards. We implement reasonable administrative, technical, and organizational safeguards to help protect personal information against unauthorized access, loss, or misuse. Data is retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws.

Users have certain rights and choices regarding their personal information. These may include accessing, updating, correcting, or deleting account data, managing communication preferences, and controlling cookie usage through browser settings. Options for opting out of interest-based advertising may be available through industry tools and frameworks provided by organizations such as Google, the Digital Advertising Alliance, and the Network Advertising Initiative. We also recognize certain global privacy control signals as valid opt-out mechanisms, while some browser-based “Do Not Track” signals may not be supported.

Depending on applicable regional laws, individuals in certain jurisdictions may have additional privacy rights, including rights related to access, deletion, correction, or restriction of personal data processing, as well as the ability to opt out of data sharing practices used for targeted advertising. Specific legal protections may vary depending on location, including requirements under various state and international privacy regulations.

Our services are not directed toward children under the age of 13, and we do not knowingly collect personal information from individuals in that age group. If we become aware that such data has been collected, we will take appropriate steps to delete it.

This Privacy Policy may be updated periodically to reflect changes in legal requirements, business practices, or operational needs. Any updates will be posted on our website with a revised effective date. Users who have questions about this policy or wish to exercise their privacy rights may contact us through the designated communication channels provided by the company.